Requirements for the consumer and his buying behavior

Requirements for the consumer and his buying behavior

Requirements for the consumer and his buying behavior. REFERAT.Marketing.
Content.

Introduction ................................................................................. p.3.

1. The concept of needs and consumer .......................................... page 4.

2. The model of consumer behavior .......................................... ... p.5.

3. The buyer´s specifications.

3.1. Factors influencing the purchasing behavior ...... ..str.6.

3.2. Factors cultural level ................................................ ... str.6-7.

3.3. social order Factors ................................................ ..str.7-9.

3.4. Factors ...................................................... .str.9-11 personal order.

3.5. Factors psychological order .......................................... str.11-15.

4. The process of making purchasing decisions.

4.1. Awareness of the problem ............................................................ ..str.15-17.

4.2. Evaluation of options ............................................................... ... p.17.

4.3. The decision to buy ............................................................... ..str.17-18.

4.4. Reaction to purchase ............................................................... .str.18.

5. Conclusion ........................................................................... .str.19.

6. Literature ........................................................................... ..str.20.