Summary - Types of advertising

Summary - Types of advertising

Contents

Introduction

Topic 1: What kind of promotional activities require the most detailed account of psychological factors of human activity?

1. The essence of modern advertising and promotional activities
1.1. Types of advertising
1.2. The aims and objectives of advertising messages
2. Psychology of advertising and the impact of advertising on consumer
2.1. Motives recourse to advertising and consumer typology
2.2. Problems of definition of the target group influence.
2.3. Specifics of advertising messages.
3. Psychological aspects of activity of participants of advertising process
3.1. Psychological aspects of advertising
3.2. Using the subconscious motives in advertising
3.3. Internet advertising
4. Political Advertising
4.1. Problems of political advertising
4.2. Features of political advertising

2. Subject Psychology of visual aids

Additional information:

According to sources of the Internet.