SMM Pricing Calculator 2026: Excel for Freelancers
PRICES THAT PAY FOR YOUR TIME — NOT TAKEN FROM THE CEILING
An Excel calculator for SMM freelancers: the hourly rate is derived from the desired income, the self-employed tax and overhead costs, and from it a price list of 12 services, three packages and the month´s economics.
EXAMPLE FROM THE SCREENSHOT (real calculation of the workbook):
• Target 120 000 RUB in hand → gross income 127 660 RUB (NPD 6%)
• Minimum hourly rate: 1618 RUB, target: 1700 RUB
• The "Business" package: 79 500 RUB — you need 2 packages a month for the goal
WHAT´S INSIDE (one xlsx, no macros):
• Hourly rate: from desired income, tax and the share of billable hours
• A price list of 12 services: hours × complexity factor × rate
• A 30% urgency markup in a separate column
• Three packages: Start / Business / Premium with an automatic discount and client benefit
• The month´s economics: revenue, tax, net, free hours
• Overhead costs: subscriptions, self-promotion, communications
• All formulas are open — adapt to your own services
WHO IT´S FOR:
SMM freelancers, marketers and small agencies. The main mistake is naming a price before the cost of your time is calculated; this template closes the task in 10 minutes.
FORMAT: .xlsx, works in Excel and Google Sheets. Instant file delivery after payment.
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