Wildberries Unit Economics Calculator: Fee, SPP, Delivery, Storage - By DzheiGuide

Wildberries Unit Economics Calculator: Fee, SPP, Delivery, Storage - By DzheiGuide

How much do you actually earn per sale on Wildberries — and is delivery eating your profit? This unit economics calculator works out money per unit including the WB fee, loyalty discount, volume-based delivery, storage, paid acceptance, penalties, ads, returns and tax — and shows your break-even point, maximum ad share and the discount limit where the unit goes negative.

What´s inside. An interactive HTML calculator (one file, works offline) in Russian, English, Chinese and Kazakh, with RUB/USD/EUR/CNY/KZT currencies. Delivery is calculated by the WB per-litre tariff (46 ₽ for the first litre plus 14 ₽ per extra litre) times the warehouse coefficient, storage comes with the first 60 days free, acceptance uses the ×0–×16 coefficient. Profit on a successful sale and the loss on a return are calculated separately, so you see the real expected profit per order.

Who it´s for. Wildberries sellers, marketplace newcomers, FBO and FBS suppliers.

Example. Price 1500 ₽, fee 19%, volume 5 litres, cost 500 ₽: the calculator shows 240 ₽ per order, a 17.8% margin and 63 sales a month to break even.

How it works. Open one HTML file in any browser — no internet needed. Every rate is an editable field: put in your own numbers from the seller cabinet, values are saved in the browser.

Additional information:

You get a self-contained interactive HTML calculator (one file) in a zip archive. Works offline in any modern browser (Chrome, Edge, Safari, Yandex), on desktop and mobile. 4 interface languages, 5 currencies, a reset-to-example button. WB rates are editable fields — put in the current ones from your seller cabinet. Delivery is automatic: the file arrives right after payment by email and in your personal account.