Wildberries & Yandex Market 2026: Unit Economics Profit Calculator

Wildberries & Yandex Market 2026: Unit Economics Profit Calculator

An Excel workbook that calculates the real profit from selling one unit on Wildberries and on Yandex Market — a separate calculation sheet for each marketplace, because commissions and logistics are worked out differently on each.

WHAT´S INSIDE

"SKU Calc WB" — a detailed per-item calculation for Wildberries: the commission rate with shipping-speed discounts, logistics, storage, receiving, acquiring, unredeemed-order costs.
"SKU Calc YM" — the same for Yandex Market: placement commission, FBY/FBS logistics, storage, acquiring.
"Product Portfolio" — a summary across your whole assortment on both marketplaces at once: which items are profitable, which are dragging you down.
"Rates" — a reference sheet with current rates for both marketplaces, dated.

HONEST ABOUT THE LIMITS

Wildberries commissions are checked as of September 2026, including the base rate increase from July 2026. Yandex Market rates are a reference point based on early-2025 data — the marketplace revises commissions and logistics regularly, so verify current figures for your category in your seller account before calculating; this is stated plainly on the "Rates" sheet.

The calculation is per single unit and does not include rent, salaries or subscriptions — it answers whether the product itself is profitable.

FORMAT

An .xlsx file. Works in Excel, Google Sheets and LibreOffice. No macros. Only the yellow-highlighted cells need filling in; instructions are inside the file.