Information support for marketing research

Information support for marketing research

2. There are two points of view on the use of information when conducting marketing research. One is related to the use of primary information, the other - to the use of secondary information. Let´s say you are the head of a company producing women´s shoes and you need to conduct a marketing research of the market. Reveal the essence and show the differences between the two types of information. Which type of information would you prefer and why? Justify your opinion.