Organization of the company´s marketing service Cases
Case study # 1.
The telecommunications company has been operating in the Moscow market since 2001, occupies 15% of the market, and provides a full range of telecommunications services (Internet, cable TV, cellular communications). The company´s goal is to enter the Moscow region market. The target audience is individuals and residents. The number of full-time employees is 150. There are 3 telecommunications holding companies that occupy 60% of the market in the Moscow region.
Case #2.
The company that provides insurance services has been operating in the Russian market since 2000, occupies 15% of the market, and provides a full range of services in the field of auto insurance and real estate insurance. The business is developing successfully, in this regard, the company´s management expects to come out with a new product - life insurance. The target audience is individuals living in major cities of the Russian Federation (with a population of more than 1 million people).
Case #3.
You run a marketing Agency in Moscow. The number of full-time employees is 15. The business is developing successfully, the Agency´s clients are three large companies with a developed regional network. In this regard, You expect to enter regional markets.
At the same time, You have your own financial resources – 5000000 rubles, and, if necessary, you can attract loans at a rate of 16% per annum. The project implementation period is 6 months.
Tasks for cases:
1) Build a marketing service structure for this situation. Explain your choice;
2) Build the marketing communication structure of the organization;
3) Suggest a marketing strategy for the organization in question. Explain your choice;
4) Develop and justify a system of material incentives for marketing and sales personnel.
12 pages of A4 format .Contains 6 diagrams.
The work was completed in 2020 by 91% out of 100%. Witte.
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