Market research and situational analysis counter
Market research and situation analysis of the test with the answers, 7 tasks, option 2.
1 Main "vulnerable" places the method of focus groups 3
2 The main sources of information for marketing research, their advantages and disadvantages 3
3 Elements of the internal and external environment of the SWOT-analysis 11
4 Basic principles of the assortment matrix 15
5 Ways adaptation of personnel in the organization 22
6 Components of a marketing information and research 24
7 marketing planning cycle 28
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