Diploma Merchandising

Diploma Merchandising

Content
Introduction 4
1. Analysis of the effectiveness of trading activity store Ltd. "The Seventh Region" 6
eleven. Analysis of economic activity of the enterprise. 6
12. Analysis of factors internal and external environment of the enterprise 17
1.3 Investigation of the trade activities of the enterprise 26
1.4 The study of customer preferences in selecting Kalachinsk shopping format 33
1.5 Executive Summary 45
2. Drafting change the format of the trading company "The Seventh Region" 46
2.1 Selection and justification for shopping format of "The Seventh Region" 46
2.2 Design of the trading hall of "The Seventh Region" in accordance with the format of "Hard Discount" 48
2.3 Design of trade and in the process of "Seventh Region" 55
Conclusion 63
   References 67
Applications 68

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